{"id":14937,"date":"2024-03-07T14:00:00","date_gmt":"2024-03-07T13:00:00","guid":{"rendered":"https:\/\/rdcomponents.com\/site\/?p=14937"},"modified":"2026-06-03T10:56:48","modified_gmt":"2026-06-03T08:56:48","slug":"118-mce-la-resa-dei-conti","status":"publish","type":"post","link":"https:\/\/rdcomponents.com\/site\/2024\/03\/07\/118-mce-la-resa-dei-conti\/","title":{"rendered":"#118\u00a0MCE\u00a0–\u00a0La\u00a0resa\u00a0dei\u00a0conti"},"content":{"rendered":"\n
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Milano non regala niente, ed \u00e8 cara, molto cara. Quindi non \u00e8 consentito sprecare perch\u00e9 \u00e8 alto il costo della vita, sono impegnativi i costi di alberghi e ristoranti, soprattutto in periodo di fiera. E non credo esistano pause per i poli fieristici milanesi. <\/p>\n\n\n\n

Infine, costano molto anche le fiere, fino al doppio di quanto pu\u00f2 venire chiesto per fiere in citt\u00e0 con dimensioni pi\u00f9 contenute. Ma Milano offre anche molti servizi con le sue cinque linee<\/em> della metropolitana, con una rete di autostrade e tangenziali di oltre 180 km<\/em> e, non ultimo, con tre aeroporti<\/em> internazionali che raggiungono tutti gli angoli d\u2019Europa e in molti casi consentono di andare e tornare in giornata da una destinazione europea, come spesso mi capita di fare.<\/p>\n\n\n\n

Questo scenario facilita o complica il raggiungimento del successo di una manifestazione?<\/p>\n\n\n\n

Anche quest\u2019anno saremo presenti alla MCE<\/strong> \u2013 Mostra Convegno Expocomfort<\/strong><\/a> che si terr\u00e0 a Milano <\/strong>dal 12 al 15 marzo<\/em>. Ci potrete trovare, insieme ai nostri partner della THERMOREX<\/strong>, al Pad 18 Stand E12<\/strong><\/em>.<\/p>\n\n\n\n

La passata edizione subiva ancora le conseguenze di due anni di restrizioni e dei forti cambiamenti che la pausa imposta dalle Leggi nel periodo della pandemia aveva causato nel mondo fieristico, portando tra l\u2019altro un grosso numero di espositori, anche di primaria importanza, e decidere di non partecipare alla manifestazione e orientare l\u2019investimento verso altre forme di marketing. A seguito di queste scelte ci si chiedeva se le fiere potessero avere ancora un futuro o se semplicemente si stessero avviando verso il loro tramonto<\/a>. Probabilmente potremo iniziare a farci un\u2019idea al termine di questa manifestazione. <\/p>\n\n\n\n

Quello che \u00e8 certo \u00e8 che costi alti alzano l\u2019aspettativa di un concreto ritorno dell\u2019investimento. Non \u00e8 per\u00f2 semplice fare il calcolo di quanto una fiera abbia reso poich\u00e9 le motivazioni che portano ad esporre sono molteplici. Ma questo tema lo affronteremo un\u2019altra volta.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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\"MCE\"<\/figure>\n<\/div>\n\n\n
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Sicuramente la MCE <\/strong>ha iniziato un primo processo di ridimensionamento. Difatti non saranno utilizzati i padiglioni 13<\/em>,15, 22 e 24<\/em>, quelli strutturalmente pi\u00f9 capienti e posizionati in prossimit\u00e0 della Porta Ovest. Questo potrebbe tuttavia non essere un problema, bens\u00ec l\u2019inizio di un nuovo modo di fare le fiere.<\/p>\n\n\n\n

Molto probabilmente stiamo andando verso una riduzione della<\/strong> spettacolarizzazione<\/strong>. Infatti, i grandi assenti in questa fiera sono quegli espositori che con i loro stand occupavano una vastissima parte del loro padiglione, con diverse forme di attrazione al loro interno, dai gadget sempre pi\u00f9 ricercati, alle modelle, alla musica, anche con musicisti in esibizione dal vivo, al catering e ai bar al loro interno.<\/p>\n\n\n\n

Tutto questo evidentemente \u00e8 sempre stato molto costoso per una fiera di settore. Ma negli ultimi tempi il ritorno dell\u2019investimento \u00e8 sceso al di sotto delle aspettative, diventando sempre pi\u00f9 insostenibile.<\/p>\n\n\n\n

Non dico che si debba rinunciare alla spettacolarizzazione. Penso per\u00f2 che in futuro sar\u00e0 riservata esclusivamente a quelle fiere che si rivolgono al grande pubblico, alla massa. Nei nostri casi, e in modo particolare per R&D Components<\/strong>, i mercati sono di nicchia, tecnici e selettivi. Meno curiosi circolano per i padiglioni e meglio \u00e8. Non serve nemmeno una presenza particolarmente lunga, due giorni sono l\u2019ideale, tre il massimo, oltre \u00e8 troppo.<\/p>\n\n\n\n

Ribadisco che queste sono le necessit\u00e0 di una Societ\u00e0 come R&D Components<\/strong>, altamente qualificata e che lavora per mercati altamente specializzati, ma \u00e8 solo un punto di vista e non sicuramente l\u2019unico.<\/p>\n\n\n\n

Il lavoro degli organizzatori sar\u00e0 quello di comprendere in pieno tutte le realt\u00e0 presenti con le relative esigenze ed aspettative e di capire come conservare, sviluppare e investire su quella parte salvabile. E infine come accettare che altre parti percorrano altre vie. <\/p>\n\n\n\n

La stessa permanenza in una realt\u00e0 come Milano <\/em>e in modo particolare il polo fieristico di Rho<\/em> (a mio avviso tra i pi\u00f9 belli d\u2019Europa e forse il pi\u00f9 bello) potrebbe essere messa in discussione, valutando molto attentamente i pro e i contro.<\/p>\n\n\n\n

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\"MCE\"<\/figure>\n<\/div>\n\n\n
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Come dicevo prima, quanto fin qui espresso \u00e8 solo il punto di vista di una delle realt\u00e0 presenti in fiera, che dovr\u00e0 essere confrontata con altre realt\u00e0, ma questo non \u00e8 il nostro compito. <\/p>\n\n\n\n

Noi presenteremo i termostati ad asta<\/a>, i sensori NTC a clip<\/a> e tutte le sonde di temperatura<\/a> proposta nella nostra gamma. Non ultimi i termostati bimetallici<\/a> della THERMOREX <\/strong>e i termostati a bulbo<\/a>, grazie anche alla nuova collaborazione con la Societ\u00e0 spagnola TECASA<\/strong>.<\/p>\n\n\n\n

<\/div>\n<\/div><\/div>\n\n\n\n

Scarica l’articolo in versione stampabile cliccando qui sotto!<\/p>\n\n\n\n

118-MCE-LA-RESA-DEI-CONTI<\/a>Download<\/a><\/div>\n\n\n\n
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Milano non regala niente, ed \u00e8 cara, molto cara. Quindi non \u00e8 consentito sprecare perch\u00e9 \u00e8 alto il costo della vita, sono impegnativi i costi di alberghi e ristoranti, soprattutto in periodo di fiera. E non credo esistano pause per i poli fieristici milanesi. Infine,…<\/p>\n","protected":false},"author":2,"featured_media":14938,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[237],"tags":[361,130,216,217],"class_list":["post-14937","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-fiere","tag-361","tag-fiera","tag-mce","tag-mostraconvegno"],"yoast_head":"\n#118\u00a0MCE\u00a0-\u00a0La\u00a0resa\u00a0dei\u00a0conti -<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rdcomponents.com\/site\/2024\/03\/07\/118-mce-la-resa-dei-conti\/\" \/>\n<meta property=\"og:locale\" content=\"it_IT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"#118\u00a0MCE\u00a0-\u00a0La\u00a0resa\u00a0dei\u00a0conti -\" \/>\n<meta property=\"og:description\" content=\"Milano non regala niente, ed \u00e8 cara, molto cara. 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Quindi non \u00e8 consentito sprecare perch\u00e9 \u00e8 alto il costo della vita, sono impegnativi i costi di alberghi e ristoranti, soprattutto in periodo di fiera. E non credo esistano pause per i poli fieristici milanesi. 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